KRITIKA SHOTRIYA

Spearheaded competitive market research utilizing Gartner and Thomson Reuters, elevating campaign targeting accuracy by 15%.

Designed and deployed dynamic KPI dashboards and sales insight summaries using Excel and Power BI, providing critical support for marketing strategy development.

Produced weekly analytical reports for senior leadership, directly influencing the refinement of B2B outreach positioning strategies.

Collaborated cross-functionally to develop a data-backed marketing plan, ensuring alignment with prevailing industry trends and strategic objectives.

Analyzed business processes to identify key performance gaps, leading to the development of a more targeted and effective campaign strategy.

Built and managed a comprehensive B2B prospect database by consolidating data from LinkedIn, Apollo.io, and Sales Navigator, expanding the outreach pool by 25% and improving lead quality.

Executed targeted secondary research on industry players and decision-makers, empowering the sales team to personalize outreach and boost client conversion rates.

Analyzed consumer behavior data to pinpoint critical brand perception gaps, informing strategic brand adjustments.

Generated and presented weekly insights reports in Excel to stakeholders, facilitating data-driven decision-making.

Developed competitor dashboards to support the branding team, accelerating messaging iteration and competitive response.

Identified marketing strategy inefficiencies through data trend analysis, supporting informed business analysis tasks.

Streamlined reporting formats using Excel formulas and macros, reducing report generation time by 30%.

Designed a structured database of potential clients and partners via LinkedIn and Apollo.io research, significantly improving campaign targeting and lead generation efficiency.

Conducted in-depth competitor and market mapping using Sales Navigator, delivering actionable insights that refined branding team positioning strategies.